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The download link provided above is randomly linked to our ebook promotions or. A strong global focus and examples from more than emerging and leading companies place ideas into context within an inviting, practical presentation.
A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. A critical ingredient to studying the general environment is identifying opportunities and threats.
An opportunity is a condition in the environment that, if exploited, helps a company achieve strategic competitiveness. In order to identify opportunities, you must be aware of trends that affect the world around us now or that are projected to do so in the future. Thomas Fry, executive director and senior futurist at the DaVinci Institute, believes that the chaotic nature of interconnecting trends and the vast array of possibilities that arise from them are somewhat akin to watching a spinning compass needle.
From the way we use phones or e-mail, or how we recruit new workers to organizations, the climate for business is changing and shifting dramatically, and at rapidly increasing rates. Sorting these trends out and making sense of them provides the basis for opportunity decision making.
Which ones will dominate and which ones will fade? Understanding this is crucial for business success. Your challenge either individually or as a group is to identify a trend, technology, entertainment mode, or design that is likely to alter the way in which business is conducted in the future.
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