A limited license for Mallory OpenType fonts may be requested by designated Yale graphic designers and vendors for Yale projects. Mallory Web fonts may be used for official Yale Web sites. Please contact Maura Gianakos for further information about obtaining and using the Mallory typeface.
Although the Yale typeface should appear in some form in most publications, there will be times when other typefaces are useful. Please contact the Office of the University Printer for advice. When a print project calls for a sans-serif, slab-serif, or script face in addition to, or instead of, the Yale typeface, the following are recommended.
Serifa is the preferred slab-serif choice. Serifa is available in four weights. Snell Roundhand is the preferred choice among script faces. The typeface is available to university employees and students for use in Yale publications, communications, and academic work. It may not be used for personal or business purposes, and it may not be distributed to non-Yale personnel. It is carefully proportioned to work at small and moderate sizes in all publications—web and print.
Please follow guidelines for use to ensure that the logo retains its impact as the official mark of the university.
The Yale logo should be used in all situations that call for the official mark of the university. For example, it should be used as the mark of the university in publications and at public events that visually represent Yale as a sponsor. Only with the approval of the Director of Marketing and Trademark Licensing may the Yale logo or wordmarks be used in non-Yale publications or event displays.
When used in a Yale publication, the Yale logo does not need to be a prominent display element. The Yale logo functions best when placed on the back cover of a print document, or at the foot of a print or webpage.
In print, the Yale logo should be large enough to ensure legibility and a proper hierarchical relationship to other typographic elements. On the web, the Yale logo should be no smaller than the version shown in the footer of this page. Always reserve a cushion of open space around the Yale logo. The Yale logo should not be used as a foundation from which to construct new logos. Departments and programs interested in developing new marks must contact the Office of the University Printer.
Other background colors are permissible. If using a background color other than black, Yale Blue, or Yale Gray, the Yale logo must appear in white against a dark background or black against a light background.
Maintain contrast between the background and the logo to ensure legibility. Gather a few easy-to-find materials, follow some simple steps, add a little imagination, and you can make your own personal logo at home. Country Living editors select each product featured. If you buy from a link, we may earn a commission. Public Pastes. Lua 2 min ago 1. HTML 5 5 min ago 2.
0コメント