Facebook and Instagram advertising offers a campaign objective to encourage mobile downloads. This is a great way to get your app out there in front of the target audience and allows them to download it with just a couple of taps. When someone subscribes to your email list, they should get an email right away, and that email should tell them where they can get your app. The overwhelming majority of apps are downloaded once and never used again.
We launched our app at the beginning of , and for a year we've included a link to it in every email sent. We also have a pop-up on our website that invites visitors to download the app for a 15 percent discount. Finally, our app has exclusive offers for users, and we send push notifications to encourage more customer interaction. The incentives within the app along with access to the app work well. The best way to encourage new people to download your app is to do things that don't scale, like knocking on your neighbors' doors and asking them to download your app.
When you get started, direct feedback like working directly with your customers, and going up to everyone you see and know is the best way to get started. The answers above are provided by members of Young Entrepreneur Council YEC , an invite-only organization comprised of the world's most promising young entrepreneurs.
We're sorry this article didn't help you today — we welcome feedback, so if there's any way you feel we could improve our content, please email us at contact tech. Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Any keyword you use should be accurate and relevant to your app and audience. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence. Analytics are very important to determining what your users want the most out of your app, and how you can deliver that.
Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data. There are a lot of other resources out there for analytics for your app. Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience.
What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart.
So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need. Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking.
Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? Reviews from recognized experts not only bring more exposure to your app, but they also instill more trust in your product.
By researching the right influencers for your community, you can establish a beneficial partnership that will build your brand and boost app downloads. Are they successfully using the app the way it was meant to be used? Are there any roadblocks that are preventing you from monetizing your app?
You can use these insights to optimize your future campaigns. Whether consumers are seeking entertainment or help with performing a certain task, they have plenty of apps to choose from. Use the tactics and tech stack that will put your brand at the front of the pack. Contact Sales. Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements! Jessica Biber January 3rd, This might sound like a simple suggestion, but it will drastically increase your chances of getting more downloads by boosting your visibility from day one.
If it was already live in the store as a paid-for app, make it free as a special promotion for a set period of time. This will inevitably stir curiosity and drive more downloads. If your app is free but offers in-app purchases, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Another great way of getting more app downloads is by securing plenty of glowing reviews. This is effective in a number of ways.
Not only will the algorithms reward you with better rankings, but users will be more tempted to download your app if it has a good reputation.
If you have bad reviews or a low number of reviews and ratings, you can be sure that your conversion rate will be very low. Plus, both the App Store and the Play Store algorithms take reviews and ratings into account in order to rank apps. In the case of multiple negative ratings, an app can be strongly penalized in terms of rankings. By contrast, if the app shows a lot of positive reviews and ratings, it will be favored and pushed straight to the top of the search results.
An effective technique to encourage users to rate and review your app positively is to use push notifications at the right time. We usually recommend prompting users after five or 10 sessions in the app. Of course, you should do all you can to avoid negative reviews and ratings by providing the best experience possible to your users.
Start by correcting bugs as quickly as possible. An email address or a help form on the app itself will do. Last but not least, it is essential to try getting other people to mention or talk about your app. This will reinforce your brand awareness and reputation, which will inevitably bring you more downloads.
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